Advanced Typography / Final Compilation & Reflection

30.8.2023 - 29.11.2023 / Week 1 - Week 14
Tan Jian Xin / 0350784
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection

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INSTRUCTIONS

Task 1: Typographic Systems & Type and Play

Task 2: Key artwork and Collateral

Task 3: Type Exploration and Application

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SUBMISSIONS

Task 1 / Exercise 1: Typographic Systems 
(30.8.2023 - 20.9.2023 / Week 1 - Week 4)

Figure 1.1: Final Axial system (Week 2, 10/9/23)


Figure 71.2: Final Radial system (Week 2, 10/9/23)

Figure 1.3: Final Dilational system (Week 2, 10/9/23)


Figure 1.4: Final Random system (Week 2, 10/9/23)


Figure 1.5: Final Grid system (Week 2, 10/9/23)


Figure 1.6: Final Transitional system (Week 2, 10/9/23)


Figure 1.7: Final Modular system (Week 2, 10/9/23)

Figure 1.8: Final Bilateral system (Week 2, 10/9/23)

Figure 1.9: Final Task 1: Exercise 1 - Typographic Systems (pdf) (without grids) (Week 2, 10/9/23)

Figure 1.10: Final Task 1: Exercise 1 - Typographic Systems (pdf) (with grids) (Week 2, 10/9/23)

Task 1 / Exercise 2: Type and Play 
(30.8.2023 - 20.9.2023 / Week 1 - Week 4)

Figure 2.1: Compiled process (Week 2-3, 10-13/9/23)

Figure 2.2: Original extraction and final letterforms (Week 3, 13/9/23)

Figure 2.3: Final type design (Week 3, 13/9/23)

Figure 2.4: Final 'L' (Week 3, 13/9/23)

Figure 2.5: Final 'E' (Week 3, 13/9/23)

Figure 2.6: Final 'A' (Week 3, 13/9/23)

Figure 2.7: Final 'F' (Week 3, 13/9/23)

Figure 2.8: Final 'V' (Week 3, 13/9/23)

Figure 2.9: Final finding type (pdf) (Week 3, 13/9/23)

Figure 2.10: Finding type poster (jpeg) (Week 4, 20/9/23)

Figure 2.11: Finding type poster (pdf) (Week 4, 20/9/23)

Task 2: Key artwork and Collateral
(20.9.2023 - 4.10.2023 / Week 4 - Week 6)

Figure 3.1: Black and white key artwork (Week 7, 15/10/23)


Figure 3.2: Lightest and darkest color (Week 7, 15/10/23)


Figure 3.3: Darkest and lightest color (Week 7, 15/10/23)


Figure 3.4: Animated key artwork, GIF (Week 7, 15/10/23)

Figure 3.5: Color palette (Week 7, 15/10/23)

Figure 3.6: T-shirt (Week 7, 15/10/23)


Figure 3.7: T-shirt (Week 7, 15/10/23)

Figure 3.8: Notebook (Week 7, 15/10/23)

Figure 3.9: Tote bags (Week 7, 15/10/23)

Instagram profile: https://instagram.com/jxin89_my?igshid=MzMyNGUyNmU2YQ==

Figure 3.10: Screen grab of Instagram layout (Week 7, 15/10/23)

Figure 3.11: Final (pdf) (Week 7, 15/10/23)

Task 3: Type Exploration and Application
(18.10.2023 - 29.11.2023 / Week 8 - Week 14)
Font preview

Font link: https://drive.google.com/file/d/1GunNYumrEPUbVZdUlLnzJhrnFnHxDat2/view?usp=sharing

Figure 4.1: Font presentation #1 (Week 13, 22/11/23)

Figure 4.2: Font presentation #2 (Week 13, 22/11/23)

Figure 4.3: Font presentation #3 (Week 13, 22/11/23)

Figure 4.4: Font presentation #4 (Week 13, 22/11/23)

Figure 4.5: Font presentation #5 (Week 13, 22/11/23)

Figure 4.6: Application #1 (Week 13, 22/11/23)


Figure 4.7: Application #2 (Week 13, 22/11/23)


Figure 4.8: Application #3 (Week 13, 22/11/23)


Figure 4.9: Application #4 (Week 13, 22/11/23)


Figure 4.10: Application #5 (Week 13, 22/11/23)

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REFLECTIONS
Experience
In contrast to Typography, Advanced Typography seemed to have more freedom. I no longer have the same opinion on typography as I did when I wasn't very interested in it after taking these two modules. It took me some time to come to appreciate typography in general because at first it seemed so rigid. There were more activities centered around type design, which I found to be more enjoyable than creating layouts or positioning type. As I was sick during week 11, I really  appreciated that Mr. Vinod stated the expectations of the week in Microsoft Teams. As a result, I could complete the expectations after my recovery.

Observations
When creating a typeface or logo for a brand, there are several factors to take into account, including the message you want to convey, your goals, and the design's usability. The typographic systems lecture was the other one that I thought was fascinating and really useful. I found them difficult at first, but as I experimented with them, they became more enjoyable and helped generate fresh concepts. I also learned how merciless, brain-damaging, and tiresome kerning can be. Besides, I realized that there should be interplay between the typeface and the image. On the other hand, I observed that the image should not stand out more than the typeface in my font presentation. 

Findings
I noticed that creating layouts still took me a long time. Unlike coming up with ideas for type design, it doesn't come to me as quickly. I was able to complete the assignment because it was something I enjoyed doing. Besides, the kerning should start with 'H', 'O', 'n', and 'o'. Then, continued by comparing them with other letters. In addition, I noticed that, for me personally, doing work requires adaptability, and getting things done requires resolve.