Typography / Final Compilation & Reflection

4.4.2023 - 3.7.2023 / Week 1 - Week 14
Tan Jian Xin / 0350784 
Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection

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INSTRUCTIONS

Task 1: Type Expression and Text Formatting

Task 2: Typographic Exploration & Communication

Task 3: Type Design & Communication

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SUBMISSIONS

Task 1 / Exercise 1: Type Expression
(4.4.2023 - 5.2.2023 / Week 1 - Week 5)

Figure 1.1: Final Type Expression (jpeg) (Week 4, 28/4/23)

Figure 1.2: Final Type Expression (pdf) (Week 4, 28/4/23)

Figure 1.3: Final Animated Type Expression (gif) (Week 4, 28/4/23)

Task 1 / Exercise 2: Text formatting
(4.4.2023 - 5.2.2023 / Week 1 - Week 5)

Head
Font: Janson Text LT Std / 75 Bold (Head) / 56 Italic (Sub head)
Font size: 30pt (Head) / 20pt (Sub head)
Leading: 24pt
Paragraph spacing: - 

Body
Font: Janson Text LT Std / 55 Roman
Font size: 10pt
Leading: 12pt
Paragraph spacing: 12pt
Characters per line: 57
Alignment: Left justified
 
Margins: 3p top, 6p3 bottom, 3p left and right
Columns: 2
Gutter: 1p5.008 (6mm)

Figure 1.4: Final Layout (without grids) (jpeg) (Week 5, 5/2/23)

Figure 1.5: Final Layout (without grids) (pdf) (Week 5, 5/2/23)

Figure 1.6: Final Layout (with baseline grids) (jpeg) (Week 5, 5/2/23)

Figure 1.7: Final Layout (with baseline grids) (pdf) (Week 5, 5/2/23)

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Task 2: Typographic Exploration & Communication
(9.5.2023 - 16.5.2023 / Week 6 - Week 7)

Head
Font: Janson Text LT Std / 75 Bold (Head) // Bodoni Std / Book Italic (Sub head)
Font size: 37-97pt (Head) / 26pt (Sub head)
Leading: -
Paragraph spacing: -

Body
Font: Janson Text LT Std / 55 Roman
Font size: 10pt
Leading: 12pt
Paragraph spacing: 12pt
Characters per line: 57
Alignment: Left justified

Margins: 55mm top, 10mm bottom, 12.7mm left and right
Columns: 2
Gutter: 5mm

Figure 2.1: Final Layout without grids (jpeg) (Week 6, 9/5/23)

Figure 2.2: Final Layout without grids (pdf) (Week 6, 9/5/23)

Figure 2.3: Final Layout with baseline grids (jpeg) (Week 6, 9/5/23)

Figure 2.4: Final Layout with baseline grids (pdf) (Week 6, 9/5/23)

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Task 3: Type Design & Communication
(23.5.2023 - 20.6.2023 / Week 8 - Week 12)

Font download: https://drive.google.com/file/d/1xHHH5xmxaWmI9a15l432cVpTf4c0FHSr/view?usp=sharing

Figure 3.1: FontLab Screenshot (Week 11, 18/6/23)

Figure 3.2: Final Task 3 "Marker Bold" jpeg (Week 12, 20/6/23)

Figure 3.3: Final Task 3 "Marker Bold" pdf (Week 12, 20/6/23)

Figure 3.4: Final Task 3 "Marker Bold" poster jpeg (Week 12, 20/6/23)

Figure 3.5: Final Task 3 "Marker Bold" poster pdf (Week 12, 20/6/23)

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REFLECTIONS
Experience
At the beginning, I've faced difficulties in the first module of type expression as I ran out of ideas on how to create an expression for a word. However, the feedbacks from Mr. Vinod and my friends helped me out a lot throughout the assignments. Overall, this module is quite fun for me as I could design type expressions, fonts and learn text formatting during these 14 weeks.

Observations
I have undoubtedly grown more aware of type and all of its quirks and traits over the past 14 weeks. I now find myself constantly observing and subconsciously analyzing typography. Throughout the semester, I also really enjoyed looking at everyone's work since it was fascinating to observe the ways that we all perceive things. Besides, I also learnt the headlines have meanings behind it.

Findings
I discovered that often all it takes to convey meaning through typography is a very small adjustment—an extra line, a little tilt, or a change in scale. I also enjoyed to look at my work throughout this semester as a start of me as a designer.